Institute of Gerontology


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Matthew Perri III

Professor of Pharmacy
mperri@rx.uga.edu

250G Pharmacy
University of Georgia
Athens, GA 30602-
706.542.5365 (voice)
(fax)



Research Interests

Dr. Perri's research interests focus on how patients process and act on information provided to them by either health care professionals or through the media. Issues pertinent to the marketing of drug products and professional pharmacy issues are emphasized. Dr. Perri is widely published in the area of health care marketing and patient education. He has made numerous presentations at the state, regional, national and international level to groups of health care professionals, researchers and consumers. Dr. Perri teaches communication and management at the College. Specialized areas of focus include: direct-to-consumer advertising, generic substitution, medication compliance and patient counseling issues.


Selected Publications

Menon, A.M., Deshpande, A.D., Perri III, Matthew, and Zinkhan, George M. “The Brief Summary in Print Direct-to-Consumer Prescription Drug Advertisements: Consumers’ Attention and Perceived Usefulness”.  Journal of Public Policy and Marketing. Vol 22, No. 2, 2003

Deshpande, A.D., Menon, A.M., Perri III, Matthew, and Zinkhan, George M. “DTC Advertising & its utility in health care decision-making: A consumer perspective”. In Press,  Journal of Health Communication.Vol 9. No. 5, 2004.

Menon A, Deshpande A,  Perri M, and Zinkhan G., Consumers= Trust in Prescription Drug Information: The Internet and its Effect on Information Search Behavior, Health Marketing Quarterly, Vol 20, No 1, 2002 p 17-35.

Provost M, Perri M , Baujard Va, Boyer Ca. (2003) Opinions and e-Health Behaviours of Patients and Health Professionals in the U.S.A. and Europe. a The Health On the Net Foundation, Switzerland, www.hon.ch, Medical Informatics Europe (MIE) Annual Meeting, MIE-2003, Proceeding, St-Malo, France, May 4-7th.